Field Research
Inside the Wiom research
Primary research across households and local internet partners — understanding how middle-income India actually uses the internet.
Founding Team · CoreVoice · IIT Madras '21
Narrative · Positioning · Content-Led Growth · Based in Bengaluru
A marketer in the most interesting corner of the internet — where satellites, AI researchers, and IIT professors are trying to explain what they're building.
I've been making videos and telling stories since college — took a detour into product management, and came back to it with a much sharper understanding of how products, businesses, and audiences actually work.
Today I work with founders and institutions doing genuinely important work — translating that into narratives, campaigns, and content that moves people.
Featured Work
GalaxEye Space
Telling the story of India's most ambitious private satellite mission — from the people behind it to the moment it reached orbit aboard SpaceX's Falcon 9.
Averaged 12K impressions · 8K views · 600+ engagements per post. Measurably increased qualified job applications.
IIT Madras
Building IIT Madras's digital identity and turning JEE counselling season into a content and community engine — until the phrase "best place to build" became IIT Madras's defining narrative.
15M+ views across 350+ videos · BP2B podcast: 20K → 75K subscribers · 50K MAUs during counselling season · ~7% avg improvement in branch closing ranks across 3 years
Wadhwani School of AI
Positioning a brand new AI institution and driving applications through research storytelling — from curriculum films to a PhD awareness series.
AIDA BTech closed before IITM CS in JEE counselling — a first-of-its-kind outcome. PhD reels averaging 10K views · 200+ engagements.
CoreVoice
A cross-section of narrative and brand work across deep-tech clients — from space and AI to consumer electronics and research institutions.
Founding team member since 2022. Work spans space, AI, edtech, consumer electronics, and research institutions across India.
More Work
GTM · Launch · AI
Repositioning from AI services to SaaS — GTM messaging, product demo, customer testimonials, and launch content.
Watch ↗Brand Film · Deep-Tech
Brand storytelling for a rare-earth free motor manufacturer — anniversary film and brand video.
Watch ↗Employer Brand · Tech
Talent branding for a software services company — shaping how BeeHyv communicates its culture and people.
Watch ↗Product Explainer · Construction Tech
Product explainer video for a construction management software platform.
Watch ↗Campaign Film · Social Impact
Campaign video for FSG's GLOW initiative — Growing Livelihood Opportunities for Women.
Watch ↗Talent Branding · Edtech
People-first employer branding for an education finance startup — showcasing the humans behind the product.
Watch ↗Brand Research · Consumer Tech
Primary field research — door-to-door interviews with end users, local partners, and technicians — informing brand positioning for an internet connectivity startup.
View research photos ↓Fundraise Announcement · Climate Tech
Fundraise announcement video for an air pollution solutions company building retrofit emission control devices.
Link coming soonDocumentary Series · Research
8-part documentary series capturing the learnings of India's biggest study of cognitive and affective social skills in Indian school students.
Link coming soonField Research
Primary research across households and local internet partners — understanding how middle-income India actually uses the internet.
Capabilities
Open to founding marketer roles, consulting engagements, and interesting deep-tech projects.
View my work